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| Features you could have on your
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- Shopping
Carts
A shopping cart placed on a web site
acts just like a shopping basket in a supermarket
- i.e. your clients can go to different pages on your
web site, pick different products you have on offer
and accumulate or discard them, toting them up automatically
and allowing your client to making an order online
with their credit cards.
- Order
Tracking
This ensures that any orders placed by your clients
are sent to you directly and tracked on your site
- Catalog
pages
These are web pages that display your goods, products
and services and allow your clients to place items
in shopping baskets for purchase.
- Mailing
lists and Newsletters
You could become an online publisher sending out an
electonic newsletter to anyone who indicates interest.
Or publish your own and your contributors articles
on your web site.
- Articles
You can become a publisher of your own and others
material at little or no cost.
- Password
protected pages
you can password protect your pages so only those
to whom you grant access can see them. Why - perhaps
to ensure that only visitors who register or who pay
for access to certain material will be able to view
or download it
- Company
News
short news articles can be posted relaying the latest
company news
- Events
Calendar
outline events of interest to the firms and visitors.
These events could include seminars, annual general
meetings, deadlines etc.
- Forms
for gathering information or surveys
people can find this interesting and be willing to
contribute if the issues are of interest to them or
if there is some incentive e.g. see the metro site
- FAQ.
You can post a list or reponses to frequently asked
questions.
Clients can refer to the FAQ's at any time, day or
night, and find the answers to their basic questions.
- Job
Postings/Advertisments
advertise posts within your organisation, reduce costs
by placing job specifications and application forms
online.
Advertise other firms products - at a cost.
- Multiple
media posting
You can post material in so many formats on the web
- articles in web format, Microsoft Word format, Adobe
PDF format so it can be downloaded but not be changed,
images, product pictures, holiday photographs, artwork,
music, films (e.g. wedding)
- Links
Clients viewing your firm need to be confident that
they are dealing with reliable entities.
All your marketing materials need to demonstrate this.
Links to known partners and client testimonials are
a useful means or tool to building client trust.
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